About Us

Glamuzina is New Zealand's leading supplier of earrings, body piercing jewellery and Studex® ear piercing systems.

Glamuzina has been associated with Studex®, a California-based manufacturer of studs and ear piercing instruments, since the early 1970s and has seen it grow into the world's largest ear-piercing products company. Glamuzina's own brands include Glam sleepers, Charm Clip-on earrings, Euro hypoallergenic fashion earrings and Wildsteel body piercing adornment.

With our globally sourced earring ranges, we offer a broad selection of styles and pride ourselves on being able to offer something for everyone. Our ranges include hypoallergenic earrings for people with jewellery sensitivities, clip-on earrings for people who don't have pierced ears, and short-post studs for children.

Glamuzina also offers a wide selection of body piercing jewellery, branded Wild Steel, that is sourced from a number of countries. Our 18k gold body piercing range is manufactured locally.


We are a family owned business dedicated to providing excellent and personal customer service. Graham Glamuzina, founder and entrepreneur, began his richly varied business career on July 4, 1960, when he took over a small bankrupt pharmacy in Glendene in Auckland's Wild West. Over the next 20 years with characteristic tireless energy, a series of retail ventures were built into a local business empire comprising land, buildings, a photographic store, Hi-Fi shop, several video libraries and a supermarket.

Meticulous planning has always been a Glamuzina hallmark. For a number of years grandfather clock-movements were imported from Germany, the cabinetry built locally and the finished clocks exported to Japan, America and Australia... all operating from inside the supermarket! In the late 1980's many of these retail and wholesale businesses, the land and buildings were divested. 

Glamuzina Corporation was formed in the early nineties when Graham, joined by his son Phillip, firstly daughter Lisa and then subsequently Suanne, set about developing the Studex® agency. Initially the main focus was ear piercing.

Fashion jewellery was a logical addition but as the business developed and its product range grew, another range was needed. In 1997, while at a trade show in New York, Graham noticed some curious-looking characters with stainless steel embedded in their faces... Body piercing became a significant addition and is an increasingly mainstream fashion statement.

Now we serve more than 1000 accounts including national pharmacy groups, department stores, doctors, beauticians, hairdressers, jewellers, piercing specialists and retailers. We are proud to also bring you our online store so you can buy your favourite earrings and body piercing jewellery directly from us.

What next? We're not sure... but we'll keep you posted.

Contact Us

Our office hours are from 8am to 3pm Monday to Friday. 

Phone +64 09 529 0312.

Alternatively drop us a message through our website at the Contact Us page.

We are a supplier to the piercing industry and do not operate a physical storefront or perform piercing on the premises. However if you are looking for a piercer near you we are happy to provide a recommendation or alternatively check out Stockists in your area.